So, What is Candid?

Candid Wholesale is a web application that is designed for managing wholesale relationships, products, orders, shipments, and payments. It has the ability to sync with your existing ecommerce store to make buying and selling wholesale B2B as easy as shopping online. Our customer are brands that have outgrown their current wholesale system and are ready to scale by unifying ordering, invoicing, and logistics.

Some of our core features are:

a branded, shoppable wholesale catalog for brands
a white label embedded option of Candid for your ecommerce site
a purchase management dashboard for retailers
an in-app private messaging system so that brands & retailers can talk directly to each other
streamlined invoicing and in-app payment processing
the ability for brands to integrate their ecommerce store catalog and inventory
shipping management integration with ShipStation
order management integration with Extensiv
accounting integration with QuickBooks Online
Zapier integration for connecting more of your business tools
a system of record for all of your orders
an integrated, relationship-focused CRM
customizable inventory management options
detailed sales and product reporting
personalized customer support through email and video calls

Depending on whether you're a brand or a retailer Candid has these distinct sections:

Dashboard and Settings
Sales Orders
Purchase Orders
CRM
Product Manager
Wholesale Catalog

What don't you do?

We don't replace your DTC store
We don't replace your accounting software
We don't replace your shipping software
We don't charge order transaction fees
We don't collect, share or sell personal data
We don't charge buyers any fees
We don't market other brands to your customers
We are not a wholesale marketplace

Why should you try Candid?

You don't have to change the way you do business to do it better with Candid.
You can still use another platform and be on Candid at the same time.
You can use Candid with any brand or any retailer, anywhere in the world.
Helps you stay organized by moving away from relying solely on handwritten orders, pdfs, and spreadsheets.
Contracts are not required and you can cancel or change your subscription at any time.
We listen to your feedback and take it seriously. Candid was created to make wholesale business easier and we are always learning new ways to do that from our amazing community of buyers and sellers.

Are you a marketplace?

Candid is not a marketplace but we are often mistaken for one because marketplaces have become so common in the wholesale business world. Instead, Candid is primarily a software tool used to manage all of your wholesale activities in one place. We also stand out from the crowd by being all about customer relationships and direct communication between sellers and buyers.

Most marketplaces are good for finding new brands, but that's about it and they generally offer greater benefits to the buyer and less to the seller. You also run the risk of competing with similar brands and having fewer repeat customers. Candid's software, however, makes it easy to create and maintain relationships - sellers get to know buyers, see order history and have direct communication. Candid will also never advertise competitors’ goods to your customers, which is the core feature of most marketplaces.What are your fees?

We do not charge order transaction fees or commissions. Instead, we offer monthly paid subscription plans that you can learn more about here. If you choose to use Candid Pay, our in-app payment processor, you will be charged a standard processing fee which you can learn more about here.

Does it cost anything for buyers to use?

No, Candid is completely free for buyers to use.

Is there a free subscription tier for sellers?

There is a free tier for sellers but we only recommend the free tier for brands who are very new to wholesale or don't have a large volume of orders coming in. The features are very limited on the free plan so we don't recommend it for most brands.

Do you offer a free trial?

All new brands are welcome to sign up for a free 7 day trial of all the Pro features in Candid. During your trial period our sales and support team will work directly with you to set up your account and answer any questions you have.

Does Candid work internationally?

Candid will work in any country, with the understanding that our platform is only available in English currently. To learn more about using Candid internationally, we highly recommend booking a demo to make sure our system will work for your business needs. You can also learn more here: International Support For Brands

What do I need to use Candid?

For Brands:

An ecommerce store or CSV to upload your products to Candid from (you can also add products manually)
A location to ship from
A way to accept payments

Note: We currently integrate with Shopify, Squarespace, and WooCommerce.

For Retailers:

Reseller license (varies by state or region)
A location to receive shipments
A unique web address to verify your account (retail website or social media)

Ready to get started? Sign up here Want to talk to someone first? Click here to book a demo

How to contact support

You can reach out to us anytime at team@candidwholesale.com. The support team is available Monday through Friday from 9:00 am - 5:00 pm Pacific Time. If you message us outside of normal business hours we will respond on the next business day.

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